Research & Analysis: Extensive user interviews, surveys, and in-depth analytics were conducted to comprehend user pain points and preferences. Competitor analysis and industry trend exploration added valuable insights to the understanding.

Information Architecture: Guided by research findings, a restructuring of the website's navigation and content was executed, aligning them with user priorities and needs.

Wireframing & Prototyping: Low-fidelity wireframes were designed to visualize the revamped layout, iterating based on user feedback. A high-fidelity, interactive prototype was then developed and tested to ensure optimal design.

Usability Testing: Rigorous usability tests were conducted with a diverse user group, refining the design based on feedback and identifying areas for improvement.

Visual Design & Style Guide: A cohesive visual language, encompassing color schemes, typography, and iconography, was developed to ensure consistency. A comprehensive style guide was created for future design updates.