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How we have made 145% organic growth for eLearning SaaS

Discover the remarkable journey of EduTech Pro, our flagship eLearning Software as a Service (SaaS) platform. In a highly competitive market, EduTech Pro faced challenges in user acquisition, engagement, and overall organic growth. Our mission was to revolutionize the platform, optimizing its features and user experience to fuel organic growth, increasing user satisfaction and retention by an impressive 145%.

Challenge

EduTech Pro encountered obstacles hindering its potential growth. The platform's interface was convoluted, making it challenging for users to seamlessly navigate and access vital features. The onboarding process faced hurdles, impacting the influx of new users. Additionally, the platform lacked personalized and customizable options, diminishing its appeal and user-friendliness.

Result

The initial analysis revealed critical shortcomings in EduTech Pro's user experience. Users were struggling with navigation, hindering their ability to unlock the platform's full potential. The onboarding process needed refinement to encourage new users to explore the platform fully. The absence of personalization options created a barrier to engagement, impeding organic growth.

160%

Increase in time spent on website

285%

Increase in visitors on website

190%

Increase in ratings on website

Process

Research & Analysis: We delved into the eLearning landscape, conducting user interviews, surveys, and comprehensive in-app analytics studies. Simultaneously, we scrutinized competitors and industry trends to gain valuable insights.

Information Architecture: Armed with research findings, we redefined EduTech Pro's navigation and content structure. Prioritizing features based on user needs became the cornerstone of our information architecture.

Wireframing & Prototyping: Low-fidelity wireframes were meticulously crafted to visualize the revamped layout and navigation. Iterative refinements, driven by user feedback, led to the creation of a high-fidelity, interactive prototype.

Usability Testing: A diverse group of users participated in usability tests, validating our design decisions. Feedback insights enabled us to fine-tune the platform, ensuring a user-centric approach.

Visual Design & Style Guide: A cohesive visual language was developed, incorporating harmonious color schemes, typography, and iconography. A comprehensive style guide was established, ensuring design consistency for future updates.

Conclusion

The comprehensive overhaul of EduTech Pro resulted in a user-centric, intuitive, and engaging eLearning experience. The revamped platform witnessed a surge in user adoption, increased engagement, and heightened user satisfaction, culminating in a staggering 145% organic growth. This case study exemplifies the transformative power of strategic design in propelling SaaS platforms to new heights of success.

100% 5 Happy Customer

“Impressed with the team at AgencyUp for the EduTech Pro overhaul. The case study nails it—145% organic growth! Kudos for the transformation.”

Emily Rodriguez - London, UK
Verified

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(320) 692 124

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Over 120+ 5 Star Reviews Online

Schedule a complimentary call with Azi to gain insights into your business's needs and determine the most effective ways he can help you!👇

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(320) 692 124

14 Oakland Ave.

Altamonte Springs, FL 32714

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